Unbelievable! Just by using this psychological trigger can massively increase your Marketing success. It may seem like the difference between those two requests was the additional information of because I m in a rush , but that s not the case.So? One of the most powerful influencers of human behavior is telling people the reason why you are doing something ! Influence: The Psychology of Persuasion by Robert Cialdini, Ph.Let people in behind China knitting machine Suppliers the scenes at your company. It went like this: the first excuse used was Excuse me, I have five pages. May I use the Xerox machine? this request was only granted 60 of the time.There was a beer commercial a few years back asking the strange question, Why Ask Why? Well, unknown to the ad agency, they had just stumbled onto a breakthrough marketing concept.

　　John Powers, one of the top ad writers in the 1900 s, wrote the following ad for a department store in dire staights financially: We are bankrupt. In this book, he talks about an experiment by Harvard social psychologist, Ellen Langer, that concluded people like to have a reason for what they do. And this ad was said to be responsible for SAVING THE STORE !So whenever you make a claim or special offer in your advertising, come up with an honest reason why, and then state it sincerely. But if you come and buy tomorrow, we shall have the money to meet them. However when the experimenter made a request only: Excuse me, I have five pages. May I use the Xerox machine because I m in a rush? This request coupled with a reason was successful 94 of the time. May I use the Xerox machine because I have to make some copies? There s no reason mentioned or new information presented, just the word because ..

　　This powerful strategy works... Because in a third experiment, the experimenter asks Excuse me, I have five pages.. Why does everyone wants to be mysterious about their business? If you re lowering the price nobody thinks you re doing it just because you re such a nice guy .The experiment consisted of people waiting in line to use a library copy machine and then having experimenters ask to get ahead in line. You ll sell a lot more products that way. This time a full 93 of the people said yes simply due to the word BECAUSE ! And it didn t even matter that there was no reason given.Hang on, it gets more interesting.To conclude, if you give people a good, believable reason why they should buy, they ll practically hand over their wallets. A huge drop. Tell them the truth..Instead of screaming SALE like so many other stores, there s a legitimate reason given why people should spend their money at this store. Whatever the reason. We owe $125,000 more than we can pay, and this announcement will bring our creditors down on our necks.D. Just the word because triggered a magic response. If not, we shall go to the wall. So let people in on the reason why.